5 Best Affiliate Programs for Online Casino Websites
The goal of a casino’s affiliate program is simple: to promote the online platform. These websites use several avenues to increase traffic: search engine optimization, pay per click campaigns, and media advertising. However, in terms of investments and outcomes, the affiliate program has the highest ROI.
When you become an affiliate, you use your website to promote a specific online casino. Usually, these affiliates are prolific gamblers themselves and have extensive experience in the online gambling industry. If not, then they have a working knowledge of the internet gaming's ins and outs.
Affiliates provide factual information on an online casino or share gambling techniques to refer players to that particular website. When a prospective player clicks a link on the affiliate’s website, the latter receives monetization.
There are several ways to calculate the revenue for affiliates, and the most common one is revenue-share. In this model, the member will receive a portion of the casino’s net income generated by the referred players. The percentage ranges from 5% to 50%. This setup is ideal for long-term partnerships.
Aside from this example, affiliate programs may have a cost per action or mixed models. Here, we have outlined five affiliate programs if you are interested in joining one.
- Alpha Affiliates
This program has well-known casino brands linked to it: EU Slot, Gunsbet, Golden Star, Loki Casino, and Webbyslot. The partnership does not have adverse carryover deals and works for a lifetime.
Affiliates can negotiate up to 50% commission. With such famous online casinos, a deal under this program is potentially lucrative.
Though the highest commission rate is 40%, the casino is an extremely quick payer. Bitstarz also operates in cash and cryptocurrency so that you will have no problem with your deposit options. The online casino has built an excellent reputation in the industry, so its affiliate program is undoubtedly worth checking out.
- Betsson Affiliates
This program has a user-friendly system that is perfect for new affiliates. Betsson Group manages some of the most popular online casinos, so you cannot go wrong with this choice. Add its lifetime deals and no negative carryover; an affiliate can only say good things about this program.
- Fruity Affiliates
This program is another one that is perfect for novice affiliates with its user-friendly interface. The casino offers an excellent reporting system, state-of-the-art marketing tools, and round-the-clock technical support. Members can request a commission of up to 40%, and partners can negotiate their packages.
- Commission Kings
This affiliate program deals with online casinos, sports betting, online poker, and horse betting. Most of their online casinos accept players from the United States, so affiliates have a bigger target audience.